DEERMA, an innovative electrical appliance brand founded in 2011, is focused on the research, production, and marketing of environmental humidifiers, vacuum cleaners, small household appliances, small kitchen appliances, and other categories of products. Centering on direct control of the entire industry chain and precise selection of products, it produces innovative small appliances with excellent design, high quality and high cost effectiveness. DEERMA`s humidifiers, stick vacuum cleaners and other products have set the standards for the industry. Through an experienced young management team, DEERMA offers strong online operation capabilities. It plans to extend its overseas footprint and launch a global development strategy. BRAND VISION

Amid the CCTV Xinwen Lianbo on the night of November 1, a two-minute news report titled Consumption Upgrade: Massive Energy from Small Household Appliances Market gave an interview with Mr. Cai Tieqiang, Chairman & Founder of Deerma on the reforms of enterprises in Shunde and their active explorations to blend in the new development pattern. Following is the report: How to make effective reforms to blend in the new development pattern for the small and medium-sized enterprises? In today`s enterprise interview - Strive to Build A New Development Pattern, welcome to our coverage on the interview with the chairman and founder of Deerma, an SME in Shunde, Guangdong.

On October 24, Lu Yi, Secretary of CPC Foshan Municipal Committee, arrived in Shunde District for inspection on implementing the important speeches and instructions of General Secretary Xi Jinping at the celebration of the 40th anniversary of the establishment of Shenzhen Special Economic Zone and amid his visit in Guangdong. On the morning of October 24, accompanied by Li Junwei, Deerma CEO and Sun Fei, Deerma CFO, Secretary Lu Yi, municipal leaders Guo Wenhai and Guo Changyong and their entourage visited Deerma for in-depth inspection and investigation on enterprise development. Deerma is an innovative appliance manufacturer specialized in the research and development, design, production and sales of electrical appliances in lifestyle, beauty & personal care, maternal and infant care and water health. It now holds three business goups, namely Deerma, Philips Water Solutions and Flying Fish. In the exhibition hall, while introducing the advantages and innovative products of Deerma, Li Junwei shared Deerma`s practices under the new pattern of dual circulation and also narrated Deerma's growth from innovation, accumulation to success, that is seizing the the opportunity of the dual circulation to keep the leading position in domestic e-commerce market, improving the industrial chain construction to combine the digital economy with the real economy, and actively introducing the brand and the concept of China`s innovation to the globe